VAS Services in Ethiopia

In a rapidly evolving mobile communications market where ARPUs generated from voice services are declining due to saturation, commoditization – as well as the possibility of declining tariffs related to voice services when the telecom sector opens up – there will be tremendous pressure for Ethio telecom to offer quality offerings beyond basic voice services in order to remain competitive in the market. Therefore, so as to drive more data usage and generate additional revenues, stay relevant and competitive in the market, and offer a key differentiator, Ethio telecom should provide standardized mobile value added services (VAS) in its product offerings. By doing this, Ethio telecom can become the mobile operator of choice, attract new subscribers, and optimize customer retention. Ethio telecom can definitely address the foreseeable upcoming intensified competition which may bring about a shift in customer loyalties.

VAS Services we wish to market with international Service providing partners include but are not limited to