Largest
Distribution
Network In
Ethiopia

For over a decade, Highlight Trading has been the silent engine powering Ethiopia's progress. We are the strategic partner behind the nation's most vital sectors.

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About Us

For over 18 years, Highlight Trading has been the strategic engine behind Ethiopia's digital and commercial growth. Our deep market expertise allows us to anticipate needs and deliver innovative, reliable solutions. We don't just supply products; we build lasting partnerships that empower businesses and fuel Ethiopia's progress.

Pioneering Ethiopia’s

Digital Revolution

Through mobile solutions like Telebirr and strategic partnerships, we bridge connectivity gaps and drive financial inclusion empowering businesses, individuals, and communities to thrive. Our ambition is to be Ethiopia’s most trusted digital catalyst.

Digital Ethiopia Ecosystem Infographic

OUR SERVICES

Empowering Growth with Innovative Solutions. Your Success, Our Commitment !

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Telebirr Services

Expanding digital financial
service access

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Vehicle Import & Sales

Premium automotive import
and distribution

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Office Supplies

Manufacturing essential workplace
productivity tools

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Renewable Solar Energy

Powering Ethiopia's
community sustainably

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Packaging

End-to-end premium packaging
solutions

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Coffee Export

Exporting Ethiopia's finest coffee
beans

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Real Estate

Developing modern commercial and residential properties

The Pillars of Our Work

For over a decade, our unwavering commitment has been built on a foundation of core principles. This steadfast framework guides our every action, from connecting millions digitally to powering communities sustainably. It is the constant that ensures our contributions endure.

Strategic

Strategic Partnership

We go beyond vending to become an extension of your team. We invest in understanding your long-term goals, ensuring our solutions are not just transactions, but stepping stones to your success.

Sustainable

Sustainable Progress

Our commitment is to an Ethiopia that thrives for generations. We power communities with renewable energy, champion Ethiopian coffee, and develop properties with a vision for the future.

Quality

Uncompromising Quality

Whether it's the vehicles we import, the coffee beans we export, or the materials we use in construction, we uphold the highest standards of reliability and excellence.

Innovative

Innovative Engineering

From seamless digital platforms to efficient manufacturing lines and robust solar grids, we apply cutting-edge technology and engineering expertise to solve complex problems.

Our Impact in Action

5 MILLION+
Ethiopians connected to digital financial services
250+
Communities powered by solar energy
Coffee bag icon
10,000+ TONS
Premium Ethiopian coffee exported globally
15,000+
Vehicles facilitating commerce across the nation
Case Study

Enabling a Digital Marketplace

Challenge : Small businesses lacked secure payment systems.

  • Our Role : We provided a seamless digital wallet via Telebirr.
  • The Impact : Fostered the growth of hundreds of online businesses.
Case Study

Powering Productive Sectors

Challenge :Unreliable electricity stalled operations for farms and small industries.

  • Our Role : Implemented tailored solar micro-grids for coffee cooperatives and manufacturing hubs.
  • The Impact : 24/7 clean power increased output by 40% and created sustainable economic growth.

Trusted by Leading Organizations

Our ambition is to be Ethiopia’s most trusted digital catalyst, combining innovative technology with unwavering reliability to fuel sustainable growth and elevate lives across every region.

WFP
Ethio Telecom
Care
World Bank
Save the Children
USAID
UNICEF
Ethiopian Airlines
DStv
TotalEnergies
CRS
ActionAid
CBE
Dashin Bank
Hibret Bank
WFP
UNICEF
USAID
DStv
Care
Ethio Telecom
TotalEnergies
Save the Children
Hibret Bank
CBE